In early November 2019, Rolling Stone published an article claiming Coomer and No Nut November are connected to alt-right, misogynistic, and anti-Semitic places online. This challenge became known as the Coomer pledge. In late October 2019, Twitter user posted an apparently joking challenge that men who failed No Nut November (itself a usually joking challenge in which men commit to refrain from masturbating for the entire month of November) change their social media profile picture to Coomer. Coomer also riffs on 30-year-old Boomer and Zoomer, similar Wojak-like internet memes mocking baby boomers and members of Generation Z. The name Coomer, apparently, is intended to refer to a man who likes to coom, a variant spelling of the sexual slang cum. In May 2019, a different 4chan user created a caricature, called “the 20 year old Coomer.” The caricature added a body an unkempt body to Coomer and text portraying him as an excessive masturbator his right arm is depicted as extremely muscular as the result of his chronic masturbation. The first appearance of the Coomer image can be traced to a 4chan forum in December 2018.